La Fabrica Design Studio's Portfolio

Orion Annual Report 2011 The 2011 Annual Report for Orion New Zealand Limited, one of the largest electricity distribution networks in New Zealand, was published a few months after earthquakes which devastated the city of Christchurch (Orion's base) and all its infrastructure, including electricity. In light of this the report was presented with a more frugal look and content, but still retained the company's branding integrity. 2012 Art Direction, Graphic Design, Typography

Te Karaka 52 – Raumati/Summer Te Karaka is a current affairs and lifestyle magazine focusing on indigenous issues in New Zealand; it is published by Te Runanga o Ngai Tahu, the Maori people of the southern islands of New Zealand, and offers insight into the world of Ngai Tahu, issues that affect the iwi (tribe) and in turn affect New Zealand. The magazine is produced to a high quality, from top editorial and photography to careful consideration of typography and layout, to ensure maximum response from the target and other audiences. The magazine has had several nominations in New Zealand's MPA (Magazine Publishers Association) Awards. 2012 Art Direction, Editorial Design, Graphic Design

Orion post-earthquake communications collateral Orion New Zealand Limited is one of the largest electricity distribution networks in New Zealand, which owns and operates the electricity network in central Canterbury.

Following the earthquakes of September 2010 and then February 2011 in Canterbury a lot of pressure was on Orion, as operating a crucial part of the local infrastructure, to make sure power could be established to all customers as soon as possible. As well as organising the physical requirements of this task its communication team embarked on a media plan to provide as much information, as often as possible, on the status of the ongoing work, and also to advise on other important issues such as keeping warm and staying safe.

La Fabrica designed and artworked a range of newspaper advertisements to impart this information – this involved establishing a style for the ads which utilised the company's corporate colours, strong typography and creation of a new graphic that illustrates the restoration of the network and its positive implications for the environment and customers' lifestyles, and various "infographics"; a special 'earthquake version' of the company logo (including 0800 number and 'Restoring' added to the 'your network' byline) was created and added to later ads. As a follow-up to the ads, various mail-drops, designed to the style of the ads, were also been produced and distributed during the campaign period to the affected areas of Christchurch. 2011 Advertising, Art Direction, Graphic Design

Orion new photography and folders New promotional imagery for Orion, one of the major electricity distribution networks in New Zealand, was conceptualised and then originated by photographer John Doogan (www.johndoogan.co.nz) - for a wide range of promotional uses including web and printed collateral, and with a longevity of several years. 2012 Art Direction, Graphic Design, Photography

Te Karaka 51 – Koanga/Spring Te Karaka is a current affairs and lifestyle magazine focusing on indigenous issues in New Zealand; it is published by Te Runanga o Ngai Tahu, the Maori people of the southern islands of New Zealand, and offers insight into the world of Ngai Tahu, issues that affect the iwi (tribe) and in turn affect New Zealand. The magazine is produced to a high quality, from top editorial and photography to careful consideration of typography and layout, to ensure maximum response from the target and other audiences. The magazine has had several nominations in New Zealand's MPA (Magazine Publishers Association) Awards. 2012 Art Direction, Editorial Design, Graphic Design

Advertising A range of print advertisements for varying publications – newspaper and industry-specific magazines. 2011 Art Direction, Design, Graphic Design

Te Karaka 50 – Makariri/Winter Te Karaka magazine is published by Te Runanga o Ngai Tahu - Ngāi Tahu are the Māori people of the southern islands of New Zealand, Te Waipounamu, the Greenstone Isle, and hold the rangatiratanga or tribal authority to over 80 per cent of the South Island of New Zealand. The magazine is represented here by its 50th issue, since first appearing in 1994. It has now become as much the "outward voice of Ngai Tahu" as it was about communicating with iwi.

A recent refresh saw implementation of Kris Sowersby's Karbon and Newzald as the base fonts – another aspect of its New Zealandness. Te Karaka is loved by the iwi, but is also distributed widely throughout government and NGO circles, and is available for retail purchase. The care with which the editorial and design team put the magazine together is reflected in the quality of writing, photography and layout, and has seen it gain peer recognition as finalist in national magazine awards over the last few years.

The potentially-celebratory issue #50, scheduled for publication in March 2011, was postponed to July due to the devastating Canterbury earthquake in February – and this took over to become the cover and lead story, rather than its own birthday; finding an image for the cover that hadn't been seen widely in the media already was a challenge but was achieved with great success, thanks to (then) editor Faumuina Felolini Maria Tafuna'i sourcing Aaron Smale's dramatic photograph.

The Maori, and specifically Ngai Tahu, focus make Te Karaka an important presence in the political and iwi and hapu environment, telling stories not heard in mainstream media – so much so that the magazine is also online. 2012 Creative Direction, Editorial Design, Graphic Design

Talbot Technologies Identity and collateral for Talbot Technology, a manufacturing company that works in the field of plastics – designed to reflect the progress of this technologically innovative company, a finalist in the recent Champion Canterbury Awards for business during 2010. Branding is in use on the company website and collateral. 2011 Art Direction, Graphic Design

Annual reports A selection of annual reports for clients ranging from an international airport, to a Maori health and social services provider, to a leading independent distributor of healthcare products. 2011 Art Direction, Graphic Design, Photography

Orion Annual Report 2010 The 2010 Annual Report for Orion New Zealand Limited, one of the largest electricity distribution networks in New Zealand, took as its theme partnership with neighbouring networks and the national electricity supplier Transpower, exemplified in the cover imagery. Inside, the "front section" content was presented in a more editorial style rather than too much use of "hero" images, which resulted in a more flowing delivery of the information. 2012 Editorial Design, Graphic Design, Typography

Nature's Cuisine NZ packaging Packaging for individual premium food products as well as a box or carrier bag to carrier a selection of the range; intended for the boutique retailer, tourist and conference market, for visitors to New Zealand. Photography by Kieran Scott. 2011 Graphic Design, Package Design, Photography

Te Karaka 49 – Kahuru/Autumn TE KARAKA 49 – NGAHURU/AUTUMN
Te Karaka is a current affairs and lifestyle magazine focusing on indigenous issues in New Zealand; it is published by Te Runanga o Ngai Tahu, the Maori people of the southern islands of New Zealand, and offers insight into the world of Ngai Tahu, issues that affect the iwi (tribe) and in turn affect New Zealand. The magazine is produced to a high quality, from top editorial and photography to careful consideration of typography and layout, to ensure maximum response from the target and other audiences. The magazine has had several nominations in New Zealand's MPA (Magazine Publishers Association) Awards. 2011 Art Direction, Editorial Design, Typography

TasteMaker vinegar labelling Design of labelling for a premium vinegar range which has to compete in a busy retail environment, including differentiation between each product by way of printing with a range of metallic inks. Label is diecut with three large circular holes. 2011 Graphic Design, Package Design, Typography

Bridgit Anderson Cyanotypes The cyanotype (blue print) is a photographic process invented in 1842, and is obtained using a contact printing process and exposure to ultraviolet light. Bridgit Anderson is a photographer who has created images using the authentic cyanotype process and wanted to reproduce them on a range of greeting and general cards as a way of providing something different in a market which is well subscribed. The images are graphically striking and while some cards feature them on their own (for release in the near future), Bridgit worked with copywriter Jeremy Roake to set up other cards where the images are matched up with inspirational historic quotes that sit well together. Designer Lizzie Parker created contemporary graphics to complement the cyanotypes and quotes that Bridgit and Jeremy had matched, by way of referencing imagery relevant to the content of the quote and the period from which it comes. Together they all form a range of beautiful and appealing cards from which someone looking for a uniquely special way of sending a message can choose, the greeting card equivalent of a coffee table book, which the recipient will wish to keep on display. A promotional card has also been produced, the intention of which is for leaving behind with a retailer following a sales meeting. 2011 Design, Illustration, Photography

Company Profiles A selection of company profiles for various clients, in a range of shapes, sizes and content - from nutritional supplements for humans and animals, to commuter bus manufacture, to provision of internet services and billing systems for the accommodation sector in New Zealand. 2011 Art Direction, Graphic Design

St Albans School Creation of a graphic illustration to encapsulate the vision of a local primary school, also including values and multi-ethnicity, based around an oak tree - which is a distinctive feature in the entry to the school grounds.

Later, the key words for an enquiry version of the tree needed to be illustrated, for use both with the tree and on their own, represented by an element that relates to the growth of a strong and sturdy tree. 2011 Graphic Design, Illustration, Typography

Posters Posters in support of various issues including social issues, human rights, workers' rights, anti-violence, anti-drunk behaviour and hip hop dancing. 2011 Art Direction, Graphic Design, Illustration

Banners and displays A selection of banners and displays, created for various purposes from company promotion at events, to retail display, to staff incentives. 2011 Graphic Design, Photography, Typography

Identities A selection of logos/identities created over the past few years, with graphic and typographic content considered according to each client's requirements. 2011 Graphic Design, Illustration, Typography

Marriotts Accounting Marriotts, an accountancy firm – new branding designed mid-2010 for a company that wanted to move away from the usual dowdy and boring associations with accountancy firms. The branding introduced unexpected elements in the contemporary graphics, colours and treatment of native birds and fauna, in turn reflecting the pride of being a New Zealand company. In use on company website and collateral. 2011 Branding, Graphic Design, Illustration